Call it a generation shift and you won't be wrong! Fueled by Social networks and mobile apps Nigerian shoppers are taking their lists online to find what they want at amazing prices (not too sure about that yet!). There is a growing numbers of consumers both home and abroad that are now taking their shopping from the superstores in popular cities like Lagos and Abuja to various online shopping sites.
Nigerians are finding various offers and deals at these sites such www.jumia.com.ng,www.konga.com,www.dealdey.com e.t.c. What is more interesting is the ability for these online shopping sites to provide concessions like 'pay on delivery' (not everybody trust the cashless transactions yet!) and cool packaging that goes with the items bought.
Though Electricity supply remained moribund and there's less than 1MB internet bandwidth per ten thousand Nigerians (much worse in some states), consumers in major cities are depending on the mobile data networks (EDGE, HSPDA e.t.c) to get around hassles of visiting stalls in heavy traffic of major cities.
The large volume of patronage now experienced by these online shopping sites is also associated with the quality of service delivery they offer (at least for now!) with a friendly customer care lines that helps!
I spoke with a satisfied online shopper who told me he is yet to have any issues with getting what he wants since he started buying stuff online and they even returned his money one time the product didn't meet his specifications. Jumia seems to lead the pack for now, with Konga closing up but we heard that tafoo delivers fast on purchase.
Please let us know what has been your experience shopping online! happy shopping!
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